WHAT WE DO

RIGHTS & PARTNERSHIPS

Whether it's sports, e-sports, gaming, music or movies, we put your brand at the heart of popular culture partnering with the world's hottest IP, teams & athletes.

TALENT & INFLUENCER

RIGHTS & PARTNERSHIPS

Our team is adept at connecting brands, influencers & celebrities to deliver impactful campaigns. Bridging cultures, talent & ideas from east & west.

TOUR MANAGEMENT

RIGHTS & PARTNERSHIPS

CONTENT CREATION

Pennyfields has extensive experience with sport & celebrity talent. Our team has worked with the biggest Hollywood movie stars, music & international sporting talent.

CONTENT CREATION

EXPERIENTIAL MARKETING

CONTENT CREATION

We can assist you in connecting with genuine creatives across a variety of different platforms & industries. Whether it's video footage, still imagery or any other form of visual marketing content, Pennyfields can help you create.

COMMUNICATIONS

EXPERIENTIAL MARKETING

Pennyfields create public relations campaigns centred around consumer behaviour, putting you into conversations audiences are engaging with. We can also support you with strategic counsel & media engagement.

EXPERIENTIAL MARKETING

Our team have designed & produced marketing events for the biggest brands in entertainment, sports & lifestyle, from immersive experiences to red carpet premieres.

OUR ORIGIN STORY

Pennyfields was created in Beijing & named after the site of the original Chinatown in London. A cultural melting pot, where eastern & western values have blended together since 1890, something we continue to do today with our brand campaigns & creative ideas.

In the early 1890s the Chinese community in the East End grew in size & spread eastwards, from the original settlement in Limehouse Causeway. Becoming known as London's Chinatown, the shops of Pennyfields were transformed into Chinese emporia & their colourful interiors became an exotic contrast to the grey streets of Poplar.

There was no local Chinese newspaper at the time but notice sheets of news from China were often pasted to the walls in Pennyfields. Cafes, shops & lodging houses were places to meet, exchange news & gossip. This early form of cross cultural engagement between Chinese & western societies is what forms our inspiration today.